September 16, 2016
How did you get your start in the beauty industry, and where does your focus on clean beauty come from?
I am very passionate about health and wellbeing. I am a yogi, and a lifelong vegetarian that has always loved fashion & beauty.
I am living a healthy, holistic & toxin-free lifestyle myself, so it's very important to me to incorporate these values into my work.
I always wanted to become a makeup artist, but I couldn't find the creative education that I was looking for right after school. So, I went and initially studied fashion design in Berlin. I have worked as designer for a label in NYC, then started my own eco-luxe fashion label.
But everything felt like it fell into place when I completely switched to makeup artistry. I received a scholarship to a prestigeous makeup school in London, and have never looked back!
An important part of my work today is educating others about green beauty. I love writing my blog Liv Life Mag which is all about holistic beauty, inside and out.
As a professional makeup artist working day to day, it's important to me to only use clean, natural products in my makeup kit. I try my best to spread the word and educate about the importance of toxin-free beauty products.
It's a common misconception that green beauty products don't work as well as bigger name brands. Where do you think this idea stems from, and what's your opinion here?
Big name brands spend millions on marketing, advertising and packaging. This way the conventional mainstream brands make sure that consumers think highly of their products. Very little money is actually being invested in the quality of the ingredients.
Most of the time small brands produce much better quality products. Skincare is just like food - if you want outstanding quality you need to go to the farmers market or a small deli. If you buy big brand supermarket food, it's mass produced and will lack the nutrition and quality you can get from smaller brands. Boutique beauty products are my preferred choice!
What makeup do you wear daily, and what's your signature look?
It changes with the seasons. In summer I hardly wear anything at all. My daily makeup has to be quick and easy.
I often have very early starts, so I don't have time to wear a full face of makeup.
Even if I did, I prefer simple makeup looks. I try to look after my skin with skincare, good nutrition, exercise and supplements. If my skin is great, I just dab on a little highlighter.
Multi-purpose products are my favourite, e.g. lip & cheek tints. Tata Harper's Volumizing Lip And Cheek Tint is a great one to have in your bag.
On the skin, I prefer a light and dewy finish. Vapour Atmosphere Foundation is one that I like to wear occasionally, if I want a nice coverage.
A little hint of mascara on the lashes and that's me done.
What's your favourite thing about your job?
It sounds like a cliche, but I love everything about my job. I love how no two days are the same, I always get to work with and meet new people, in beautiful locations and my job is so rewarding, as I get to see an instant result.
I really love the variety and balance of working with people and then having days where I am just in my home office writing & blogging.
My clients often make my days by just being awesome and so much fun to work with. I can't really think of anything I don't like.
Oh wait...maybe the often unsiocable hours...but hey, that's okay too!
Some of Liv's work
In your experience, what is the most common beauty issue that women struggle with?
Simply loving themselves and feeling beautiful in their skin. Most women are far too critical of themselves. I constantly work with so many beautiful women and it never ceases to surprise me, how many flaws women point out as soon as they sit down in the makeup chair.
It sounds simplistic, but I really believe that women that are comfortable in their own skin & body are always beautiful and have nothing to worry about. It's a shame how the beauty industry and media often really plays into women's insecurities like that. Women do receive a lot of pressure to be perfect these days.
In my opinion, skincare and makeup should be a treat! It should be fun. An act of self love. I massage my skincare products into the skin, I close my eyes and really enjoy the smells and textures. I don't use them to "fix" things. Of course we all get the odd breakout and there is nothing wrong with using beauty products to heal our skin or to balance any conditions. But while good beauty products can support the health of our skin, no lotion will ever be able to make you feel beautiful.
It has to come from the inside. I wish we could teach this in school or that all Mums could teach their daughters that sense of beauty and confidence early in life.
What are some of your favourite green beauty products from Eve Organics?
If you could offer your three top beauty tips to women reading, what would they be?
2. Drink enough water
3. Use only natural, toxin-free skincare & makeup products.
Finally - what does 'natural beauty' mean to you?
Natural beauty is a mindset. I believe that we are all naturally beautiful.
We are so lucky to have an abundance of natural beauty brands & products out there today, that we can really indulge in pampering ourselves with safe potions & lotions to get a real healthy glow!
I couldn't agree more. We live in a great time for green beauty!
You can keep up with Liv's work and life musings on Liv Life Mag.
Until next time!